All the action of the Major Arena Soccer League is reaching the Latino community in the United States and the world through the Canela TV platform.
As of the 2022-23 MASL season, the free streaming service is showing several games of the best indoor soccer in the world on a weekly basis.
“Canela has been a great addition to our broadcast package,” said JP Dellacamera, MASL president of media and communication. "They are deeply committed to the Hispanic markets and align with our development strategies to increase our presence and reach in those markets."
Canela Media has more than 8.3 million unique users, 20 thousand hours of content and more than 50 linear channels. The company is based in the United States but has a global reach.
Rob Testas, Enrique "Kikín" González and Guillermo Santisteban are in charge of recounting with great passion and in a very entertaining way the action of the MASL games.
Testas is the one who narrates the matches, while Santisteban and "Kikín" analyze and comment on the spectacular plays.
"The MASL has pleasantly surprised me because of the level, because of the organization of the league, because of the diffusion it has in the media and the way they take advantage of its material on social networks," says Rob, who in addition to narrating is a content creator, “This first season has been a challenge but I am very satisfied. I already want to experience my first playoffs and experience them for Canela”.
Meanwhile "Santi" also brings his extensive football knowledge to the broadcasts, since he also has the title of professional coach.
“I like tactics and I seek to show people what happens wherever the ball rolls,” says Santisteban.
For his part, "Kikín" collaborates with his accurate comments and his objective point of view. "I try to share my taste for the MASL through Canela TV."
The MASL has undoubtedly been strengthened with the inclusion of Canela TV in its range of options to bring the games to its thousands of fans, reaching the Latino market that is so important in the field of soccer.