MASL Strengthens Global Relationships and Explores New Growth Opportunities at SPORTEL Monaco
MONACO — October 23, 2026 — The Major Arena Soccer League (MASL) continued its efforts to expand the league's global footprint this week as Commissioner Keith Tozer and Executive Board President Jeff Burum attended SPORTEL Monaco, one of the world's premier gatherings of sports media executives, broadcasters, technology innovators, and content distributors.
Marking the league's third consecutive appearance at the international event, MASL leadership participated in three days of strategic meetings aimed at expanding broadcast distribution, developing technology partnerships, and introducing professional arena soccer to new audiences around the world.
SPORTEL brings together some of the most recognizable properties in professional sports, including the NFL, NBA, NHL, MLB, LaLiga, Bundesliga, and NASCAR. The MASL's continued participation provides an opportunity to position indoor soccer alongside established global sports brands while cultivating relationships with organizations shaping the future of sports media.
"The past several days at SPORTEL Monaco have reinforced my belief in the enormous potential of the MASL and indoor soccer," said Tozer. "Being alongside the NFL, NBA, NHL, MLB, LaLiga, Bundesliga, and NASCAR speaks to the opportunities this stage presents. Our meetings with sports and media leaders from around the world opened exciting conversations about new audiences, new markets and the global growth of our game. The momentum is real, the ambition is global, and we are only getting started."
The league's presence at SPORTEL reflects a broader international growth strategy that extends beyond traditional broadcast agreements. Working alongside partners Grabyo and AIR, MASL executives explored opportunities to leverage emerging technologies, strengthen content production and distribution capabilities, and create new pathways for fans around the world to experience arena soccer.
For Burum, the league's third appearance at SPORTEL represents a significant evolution in how the international sports business community views the MASL and its potential.
"My third year attending SPORTEL Monaco, and each visit reinforces just how much opportunity exists for the Major Arena Soccer League on the global stage.
"What started as conversations about introducing our league to the world has evolved into meaningful relationships with technology innovators, broadcast partners, and international media platforms. Each year, we’re seeing greater awareness of the MASL and growing interest from companies wanting to bring our fast-paced, high-scoring, and exciting brand of soccer to audiences worldwide.
"Over the past three days, alongside Commissioner Keith Tozer, and our partners at Grabyo, and AIR we’ve had tremendous meetings that continue to open doors for new technology, broader distribution, and global exposure.
"We’re not just looking to broadcast more games. We’re building the partnerships and infrastructure to make arena soccer a recognized and accessible sport around the world," said Jeff Burum, MASL Executive Board President.
The discussions in Monaco underscored the growing opportunities for arena soccer within an evolving international sports media landscape. With its fast-paced action, high-scoring competition, and entertainment-driven presentation, the MASL offers a distinctive live sports product for broadcasters and streaming platforms seeking to engage new audiences.
As international demand for sports content continues to evolve, the league is focused on developing the relationships and infrastructure necessary to make MASL competition more widely available while creating long-term value for its member clubs, commercial partners, and fans.
The league's continued engagement at SPORTEL is part of a sustained effort to elevate indoor soccer's profile, embrace innovation, and establish the MASL as an increasingly recognizable property in the global sports marketplace.
With new relationships developing and existing partnerships strengthening, the MASL leaves Monaco with continued momentum toward its long-term vision of making arena soccer a more accessible and widely recognized sport around the world.
About the Major Arena Soccer League
The Major Arena Soccer League represents the highest level of professional arena soccer in North America. Featuring elite athletes from around the world, the MASL delivers an exciting, fast-paced brand of soccer defined by continuous action, high-scoring competition, and an engaging live entertainment experience. The league is committed to growing arena soccer through innovation, strategic partnerships, and expanded opportunities for fans to experience the sport worldwide.
For more information, visit www.maslsoccer.com.