Corona Premier Announced as Official Beer of Utica City FC
Corona Premier to sponsor European-style Biergarten
Utica, N.Y. - President of Utica City FC Robert Esche announced today that Corona Premier, distributed locally by McCraith Beverages, will be the official beer and fourth founding partner of Utica City FC. As part of the partnership, Corona Premier will sponsor the Corona Premier Biergarten, a 2,500-square foot space on event level of the Adirondack Bank Center, where Utica City FC fans will be up close to the action while enjoying an array of amenities and concession options.
Corona Premier’s presence will be seen throughout the Adirondack Bank Center, most notably in the new Corona Premier Biergarten, an experience offered exclusively to Utica City FC’s fans. The Corona Premier Biergarten will be located underneath Section 214 on the event level, with the 100-level seats retracted to allow for standing room. The Corona Premier Biergarten will have a turf floor, and feature a variety of casual seating options. The Corona Premier Biergarten will also feature a number of TVs, so fans don’t have to miss out on Sunday Football while experiencing Utica City FC games. More information regarding ticket for the Corona Premier Biergarten will be available as the closer to the start of the 2018-19 season.
Corona Premier, which launched nationally in March, is a low-carb, 90-calorie beer that delivers the refreshing and authentic taste of the Corona Brand. The goal of Corona’s new product is to appeal to the demographic of “men [ages] 35-55 who seek products that fit their active lifestyle and support their desire to make healthier choices.”
The partnership between Corona Premier and soccer is a practical one, with the Mexican beer company sponsoring four of Mexico’s top-flight professional soccer teams, as well as the Mexican National Football(soccer) team. Additionally, Corona announced a partnership with the NFL’s Los Angeles Rams in August of 2016.
“McCraith Beverages is very proud and excited to have Corona Premier sign on as the Official Beer Sponsor of Utica City FC,” expressed Chad McCraith, President of McCraith Beverages. “Corona is a brand long associated with the sport of soccer and our consumers have a great passion for the sport. We look forward to working with Robert Esche and the team to help create interactive and sharable experiences for Utica City FC Fans with Corona Premier.”
“We are truly fortunate to have always had Chad and Dan McCraith share in our vision of not only our venue, but both the Utica Comets and Utica City FC,” said Esche. “Having the ability to align ourselves with a brand like Corona for soccer is just another example of how well we have been able to work together.”
To kick off the partnership, Sundays during all televised Premier League soccer matches, 72 Tavern and Grill will offer $3 Corona Premiers to those at the Tavern. The Premier League, which is the highest level of professional soccer in the English Football League system, begins on August 10 and on Sunday, August 12 Manchester City will host the rival Arsenal.
Corona Premier joins Bank of Utica, Empire Recycling, and Merrill Lynch as the fourth and final founding Partner of Utica City FC, the new Major Arena Soccer League (MASL) team that begins play this winter at the Adirondack Bank Center.
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